Content is our battle horse. The
times when a web portal was little more than a presentation leaflet belong
(fortunately) in the past. Today, users demand interesting and up-to-date
content, which requires an additional effort both on the part of companies
and institutions and their technological suppliers.
This effort is repaid in the following manner:
- A greater number of visits to the portal
- An improved brand image
- A greater number of links, which directly affects positioning and how
easily we may be found when certain keywords are entered into a search engine
- An asset of incalculable value: information which may be re-used and disseminated
on different channels.
For all these reasons, we normally offer our clients a “content management
maintenance” service which facilitates portal content rotation with
very positive results.
Detailed below are some examples:
Aggregation of Content
2mdc.com has developed various tools for the automatic aggregation of website
content which enables, for example, the users of www.kcnq.com
to receive punctual updates on latest news and publications relating to
canalopathies and which provide, in general, a valuable content rotation
with minimum maintenance.
Corporate blogs form part of the web positioning strategy which we offer
to our clients. The information generated and the ease of interaction with
website users creates, with time, a network of links and inter-relations
which favours the association of the website in the “minds”
of search engines with a series of relevant keywords. The generation of
this type of content requires, however, an effort that not all clients can
undertake. For this reason, 2mdc.com intervenes directly in the preparation
of this content with the collaboration of its specialist editors.
2mdc.com is specialised in the development of educational material targeted
at the young. Amongst our products are, for example, websites which offer
support to students who have to face the much feared entrance exam: www.selectividad.tv
en educared .
Road safety is another of our specialities when it comes to generating
content. We have developed a complete educational programme on road safety:
which, currently, is distributed
in CD format via PONS Editorial, the most prestigious publishers of
Road Safety in the Spanish language.