Content is our battle horse. The times when a web portal was little more than a presentation leaflet belong (fortunately) in the past. Today, users demand interesting and up-to-date content, which requires an additional effort both on the part of companies and institutions and their technological suppliers.
This effort is repaid in the following manner:
- A greater number of visits to the portal
- An improved brand image
- A greater number of links, which directly affects positioning and how easily we may be found when certain keywords are entered into a search engine
- An asset of incalculable value: information which may be re-used and disseminated on different channels.
For all these reasons, we normally offer our clients a “content management maintenance” service which facilitates portal content rotation with very positive results.
Detailed below are some examples:
Aggregation of Content
2mdc.com has developed various tools for the automatic aggregation of website content which enables, for example, the users of www.kcnq.com to receive punctual updates on latest news and publications relating to canalopathies and which provide, in general, a valuable content rotation with minimum maintenance.
Corporate Blogs
Corporate blogs form part of the web positioning strategy which we offer
to our clients. The information generated and the ease of interaction with
website users creates, with time, a network of links and inter-relations
which favours the association of the website in the “minds”
of search engines with a series of relevant keywords. The generation of
this type of content requires, however, an effort that not all clients can
undertake. For this reason, 2mdc.com intervenes directly in the preparation
of this content with the collaboration of its specialist editors.
Some examples:
Portales
B2E
Seguridad
Informática
Seguridad
Vial
Educational Material
2mdc.com is specialised in the development of educational material targeted at the young. Amongst our products are, for example, websites which offer support to students who have to face the much feared entrance exam: www.selectividad.tv y selectividad en educared .
Road Safety
Road safety is another of our specialities when it comes to generating content. We have developed a complete educational programme on road safety: www.autoescuela.tv which, currently, is distributed in CD format via PONS Editorial, the most prestigious publishers of Road Safety in the Spanish language.
