EducaRed

Launch date: April 2006

Client:
Telefonica Foundation

Objectives:
Analysis of information structure for the interface of new educared.net portal, to:

• Obtain a structural design which optimises the portal presence amongst search engines along with download speed, up-dating and growth.
• Simplify navigation to improve content accessibility
• Generate more visits and promote the gaining of new clients by means of content rotation within the portal
• Promote user use of the search tool to allow direct access to content of interest

To achieve these objectives the following was proposed:

• Semantic labelling of content
• Bring to the front page a directory containing all content at a click
• Highlight the search interface to favour its use (the portal contains more than 100,000 pages)
• Introduce a “footnote” which facilitates user navigation
• Take content to the front page (deep linking) to favour rotation and promote different sections of the portal