Casio Watches
Launch date: March 2004
Client:
Baroli is the official online sales agent in Spain, specialist in the field
of watchmaking.
Objective:
Redesign the interface adapting it to industry standards to improve the
search engine positioning and thereby increase online sales of their products.
To achieve these objectives the following was proposed:
- Thematic content reorganisation which would facilitate user searches and favour the search engine indexes
- Inclusion of advanced internal search tools
- Reorganisation of the sales process
- Development of catalogue and order managers which facilitate an effective management of the portal contents and the correct attention to the client.
Technology:
Client programming: the principal tools used on the client side were:
- HTML and CSS for content presentation
- Javascript for the pre-filter of search results and dynamic menus
Server programming: amongst the developments, those noteworthy are:
- Remote catalogue managers in PHP and MySQL
- Remote client attention manager
Tracking:
The results of the project have been very positive as sales rapidly increased
by over 50%.
With regard to technical measurements:
Traffic: the site traffic doubled within a few months and remains buoyant
Search engine positioning: results in this area may be classified as excellent.
We herewith demonstrate some of the results obtained from Google.es at the end of 2005 ( due to a redefinition of the domain name, beyond our control, these results have currently changed noticeably):
| Combinación de palabras clave |
Posición | Nº de resultados |
| relojes casio | 1 | 698.000 |
| casio oceanus | 1 | 376.000 |
| casio edifice | 1 | 428.000 |
| descuento casio | 1 | 73.500 |
| garantía casio | 5 | 795.000 |
| relojes deportivos |
3 | 552.000 |
| Relojes clásicos |
1 | 470.000 |
| Relojes informales |
1 | 31.800 |
| Relojes tecnológicos |
1 | 114.000 |
It is also worth noting the high position of the website in all searches for specific watch models.
