Launch date (Latest vesion): September 2008

Client:
The Osiatis Group is a multinational European Group specialising in implementation of and support for computer and telecommunications infrastructure. Osiatis has more than 14,000 employees throughout Europe and its billings in 2004 amounted to EUR 210 million.

Objectives:
In 2003 the Spanish subsidiary of Osiatis asked that we develop its corporate website. Osiatis’ primary objective was to increase visits to its website and to use the website as a tool to:

• Improve its brand image and online visibility
• Promote its services and products
• Allow its customers to register for seminars and events

In order to achieve these objectives, 2mdc proposed:

• The creation of a series of blogs on topics of interest for its customers:
• B2E portals
• Information Security
• ITIL
• Add a current events section to the website which includes the following:
• Calendar of events (which users can register for)
• Latest projects
• Latest news

Technology:
Client Programming: the main client-side tools used were:

• HTML and CSS for content presentation
• Flash, on certain occasions for specific promotions

Server programming: among the most notable developments were:

• Remote content managers in PHP and MySQL
• Automatic processes for reading RSS files for the news aggregator
• Email list manager to maintain the user base informed about seminars and events
• An open source blog platform (Serendipity) adapted to Osiatis’ needs

Follow-up:
The results of the project exceeded the client’s expectations in that the registered user base, traffic to the website and search engine positioning have all improved substantially.

Search engine positioning: the website’s search engine positioning with respect to an extensive list of keywords can be classified as “excellent”. To demonstrate, we have included a list with Google search results from 20/04/2009: