Screenred

Launch date: April 2007

Client:
Screenred is a product of the John Ryan International group of companies, supplier of marketing solutions for more than 25 years.

This group of companies is a pioneer in the use of digital communications in its subsidiaries and launched the very first marketing networks in banks in the USA and Europe. Today, they are responsible for the largest electronic marketing network in the United States.

Objectives:
The prioritised objectives of Screenred were to increase traffic to their website, position themselves in the international digital marketing marketplace, promote their products and services, as well as establish a worldwide network of distributors.

Technology:
Client programming: the principal tools used on the client side were:

• HTML and CSS for the presentation of content
• Flash for the homepage

Server programming: amongst the developments, those noteworthy were:

• Remote content managers in PHP and MySQL
• Forms for information requests and access requests to the distributors network